Process and Inspiration
The logo is an abstraction in several forms and takes inspiration from a dandelion. A dandelion spreads its seeds far as the wind may blow, and in turn the dots and pattern for HEARD convey a spread of ideas and a pollination of brand awareness across markets. 
Additionally the shape is influenced by the abstraction of an exclamation point. 
Art Direction: social media visuals include "loud mouth" animals and animals with large ears, echoing the brand name and sentiment of being Heard, and speaking loud. Additionally these elements help differentiate the brand and signal its risk taking and bold choices.

You may also like

Back to Top