HEARD Brand Design

Heard are a PR & Marketing startup based in Birmingham in the UK. Heard specializes in creating marketing and communication strategies for creative products, agencies and businesses who believe their exciting product and service deserves exposure and attention. They are young company with most of their staff including their CEO being under 35 and they have a disruptive and challenger mind set in how they deliver their work for their clients. This approach means they don’t do things by the book; taking risks and pushing the boundaries around what’s expected from a PR and marketing agency is they how they operate.

Process and Inspiration

The logo is an abstraction in several forms and takes inspiration from a dandelion. A dandelion spreads its seeds far as the wind may blow, and in turn the dots and pattern for HEARD convey a spread of ideas and a pollination of brand awareness across markets.

Additionally the shape is influenced by the abstraction of an exclamation point.

Art Direction: social media visuals include "loud mouth" animals and animals with large ears, echoing the brand name and sentiment of being Heard, and speaking loud. Additionally these elements help differentiate the brand and signal its risk taking and bold choices.

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